AMAZON ALEXA

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AMAZON ALEXA

This campaign project was a group assignment consisting of two art directors and one copywriter.

For this assignment, we were assigned to choose any business-to-business client, product or brand. Our goal was to target CEO’s, hospitals, or any large institution. We were asked to create a multi-tiered campaign to advertise the business need of our choice.

My groups idea was to advertise Amazon Alexas to hospitals. Our strategy was to reach medical professionals and employees that could benefit from a hands free assistant by showing how hospitals can directly benefit. Second, to target potential patients by showing them the wide range of tasks the Alexa can do that will expand the consumer’s concept of Alexa’s worth by showing its added benefit other than just entertainment value.

BILLBOARD PRINT ADVERTISEMENT