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Week 8: Editorial Design 2 / Typographic Hierarchy

Week 8: Editorial Design 2 / Typographic Hierarchy
Task 1 
Much Ado About Nothing Type Hierarchy Challenge
Poster Design 1
For this first poster design, I tried to create a fun design that give the font a theatre style. I used the fonts, French Script, Harrington, and Broadway. The Broadway font was used to form the quotations, talking about the play and cast. I used this particular font to represent the play in theatres, and its typeface design helps communicates this idea. French script and Harrington formed the words ‘Much Ado About Nothing’. This thinner font helped it standout compared to the thick ‘Broadway font design. This is also the most important information on the poster; therefore it is the largest. I used a simple black background and white typefaces to make the information on the poster stand out more.   
Poster Design 2
I used the font Vivaldi on poster design 2 for words ‘William Shakespeare’. This elegant design made the typeface stand out and I also used it to symbolise Shakespeare’s love of poetry and to represent the elegance in his writing and time period in which he lived. I then used the font ‘Old English’ to create the plays name and used various waits to create a more interesting effect. The ‘old English’ typeface design also helps illustrate Shakespeare’s classic style. The information about the play such as time, place and director are featured in ‘Imprint MT Shadow’. This helps the information stand out from the classic typeface design for the plays name. This then helps show and separate that it is a classical play being produced in modern times. I also created a simple black background with white font, to show the information on the poster in more important. Also due to the scale of some of the letters, makes the poster seem less simple.
Poster Design 3
I used a more modern font for this last design to appeal to younger viewers. The block style colors also makes the poster look more visually appealing and interesting to the eye.  

Task 2
Critique and Redesign
What is the structure of the content (main titles, subtitles, times/dates, menu, contact information, news text, body text, etc)?

In this magazine spread the main titles, subtitles, news, and body text have all been structured and sized to show what information is most important on the spread. The words ‘Sharpen Up’ are the biggest words on the spread indicating this in the main heading of the article. The name of the magazine is close in position to this heading to show what type of information will be written in the spread, in this instance the spread is about well-being and health.
What resources did the designer use to visually represent the structure of the content, to create a visual hierarchy on the page (typeface, position, scale/size, weight, colour, contrast, orientation)? 
< >what do you think works? What doesn't and why?
When looking at defining the hierarchy further, scale, weight size and colour in the typeface show it clearer.  For example, the ‘Sharpen’ in ‘Sharpen Up’ is much thicker in weight and a different colour. The ‘Up’ in comparison is much thinner, however much larger is scale, to balance out the weight difference of the main title.  
Redesign 
For some reason my Linkedin wasn't working and I couldn't get my certificate. 
Week 8: Editorial Design 2 / Typographic Hierarchy
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Week 8: Editorial Design 2 / Typographic Hierarchy

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