PIVOT Logo and Branding
PIVOT is a company looking to break through the Philippine healthcare industry by executing clinical research with validity, optimization, and transparency.
Project Date | March 2019
Pivot needed a logo that embodies its strong name and what it stands for. The logo was created to give an illusion of movement, so a circle was used to create an actual pivot for the letter, “V”.
The color blue that was chosen represented strength and trustworthiness. To break and emphasize the letter “V”, the color orange was used for the circle to energize the entire logo.
