Brand Advocacy and Advertising
Ads for DC comics
Photo Illustration, graphics
Photo Illustration, graphics
Client: DC Comics
Target Demographic: non-comic book readers age 20-45
Analysis: Comic book based movies are becoming increasing mainstream but comic books have seen only moderate sales increases.
Design Strategy: Show DC characters as people full of drama and foibles;both relatable and laughable. The ads need to show that DC comics ARE mainstream and everyday, but with an interesting twist.
Design Concept: DC characters dating website. Heroes and villains post profiles every bit as strange, pathetic, desperate, egotistical, and absurd as you would expect to see on a regular dating website.
Poison Ivy is a wounded, insecure little princess still wishing daddy would have approved of her.
Plasticman is the ultimate flake. He's a laid back, flexible, good times guy whose morality and social calendar are never firm.
Wonder Woman is self-absorbed and superior. She has little empathy and thinks the way to make friends is to talk about herself.
Solomon Grundy is a pathetic man-child. He is a bad boy on the exterior but inside is utterly desperate.
Target Demographic: non-comic book readers age 20-45
Analysis: Comic book based movies are becoming increasing mainstream but comic books have seen only moderate sales increases.
Design Strategy: Show DC characters as people full of drama and foibles;both relatable and laughable. The ads need to show that DC comics ARE mainstream and everyday, but with an interesting twist.
Design Concept: DC characters dating website. Heroes and villains post profiles every bit as strange, pathetic, desperate, egotistical, and absurd as you would expect to see on a regular dating website.
Poison Ivy is a wounded, insecure little princess still wishing daddy would have approved of her.
Plasticman is the ultimate flake. He's a laid back, flexible, good times guy whose morality and social calendar are never firm.
Wonder Woman is self-absorbed and superior. She has little empathy and thinks the way to make friends is to talk about herself.
Solomon Grundy is a pathetic man-child. He is a bad boy on the exterior but inside is utterly desperate.
Ad for Penguin Books
Photography, Photo Illustration, Graphics
Photography, Photo Illustration, Graphics
Client: Penguin Books
Target Demographic: women of means age 30+
Analysis: Literature is often seen as "boring"
Design Strategy: Show books as being wild, engrossing adventures for the sophisticated lady
Design Concept: Very high-maintenance hands, a dissolving book and text describing what its like to be a junkie floating in the air
Text is from the book JUNKY by William S Burroughs.
Target Demographic: women of means age 30+
Analysis: Literature is often seen as "boring"
Design Strategy: Show books as being wild, engrossing adventures for the sophisticated lady
Design Concept: Very high-maintenance hands, a dissolving book and text describing what its like to be a junkie floating in the air
Text is from the book JUNKY by William S Burroughs.
Ad for John Deere
Graphics
Graphics
Client: John Deere lawn mowers
Target Demographic: men age 25-55
Analysis: Home owners with grass to mow often have very large expenses such as mortgage, spouse and children etc. Many homeowners will be pursuaded to have the smallest, cheapest mower available. These little red mowers are, in truth, sufficient for many. However, the job of mowing the lawn is still seen as a dirty, arduous nuisance.
Design Strategy: men love bigger and better, particularly when horse power is involved. Comfort and prestige are also factors. Since there are other competitors that offer very similar products the brand value is essential. It is important to advocate the idea that "John Deere gets it". John Deere knows that a man doesnt have time to mess around. He wants to get the job done and he likes tools that are big and cool.
Design Concept: A simple YES / NO comparison. Horsepower, comfort, and ease vs rinky-dink, dirty, loud little mower. No brainer for most men. The John Deere riding mower is featured (rather than the logo) in order to build the idea that the opposite of a crappy little red mower is a big green and yellow riding mower...a John Deer.
Target Demographic: men age 25-55
Analysis: Home owners with grass to mow often have very large expenses such as mortgage, spouse and children etc. Many homeowners will be pursuaded to have the smallest, cheapest mower available. These little red mowers are, in truth, sufficient for many. However, the job of mowing the lawn is still seen as a dirty, arduous nuisance.
Design Strategy: men love bigger and better, particularly when horse power is involved. Comfort and prestige are also factors. Since there are other competitors that offer very similar products the brand value is essential. It is important to advocate the idea that "John Deere gets it". John Deere knows that a man doesnt have time to mess around. He wants to get the job done and he likes tools that are big and cool.
Design Concept: A simple YES / NO comparison. Horsepower, comfort, and ease vs rinky-dink, dirty, loud little mower. No brainer for most men. The John Deere riding mower is featured (rather than the logo) in order to build the idea that the opposite of a crappy little red mower is a big green and yellow riding mower...a John Deer.
Ad for College Sports Feed
Photo Illustration, Graphics
Photo Illustration, Graphics
Client: College Sports Feed
Target Demographic: men age 20-45
Analysis: College Sports Feed is a new upstart competing in the sports media market. Their concept is to launch a web service where people can get all the news regarding any NCAA sport and school, as well as commentary, and have a place to interact with other sports fans. The client had developed the idea of "Fan justification", or in other words "What if being fanatical about your team was justification enough to get REALLY involved".
Design Strategy: Humor is going to be a must as is the idea of showing the fans VERY involved.
Design Concept: Ohio State fans rush the football field during an extra point kick. The Ohio State flag waves in the background as a fan stage-dives over the offensive line.
Target Demographic: men age 20-45
Analysis: College Sports Feed is a new upstart competing in the sports media market. Their concept is to launch a web service where people can get all the news regarding any NCAA sport and school, as well as commentary, and have a place to interact with other sports fans. The client had developed the idea of "Fan justification", or in other words "What if being fanatical about your team was justification enough to get REALLY involved".
Design Strategy: Humor is going to be a must as is the idea of showing the fans VERY involved.
Design Concept: Ohio State fans rush the football field during an extra point kick. The Ohio State flag waves in the background as a fan stage-dives over the offensive line.
