The first step we saw was to upgrade their logo. It worked, but it lacked a definite flare and could easily get lost in the crowd. Taking inspiration from the shapes & imagery within the structure, as well as the feelings we had while there, we decided that the logo should contain both class & structure. We simply shortened Detroit Opera House to DOH, but in our minds each letter also meant more than that. The D referred to Dance, the O is (of course) Opera, and the H stands for Histronics (a fancy word for Theatre). In the structure, we saw Opera as taking center stage, with Dance & Histronics protecting & supporting it. This was a metaphor for how we saw the company. Opera was it's main appeal, but Dance & Theatre also helped it flourish. Without all of these pieces, DOH would not be able to survive. We also added the "crown" at the top as it's default. The crown system comes into play in the next image, but this top hat simply emphasized the "class" of DOH, while acting as an official mark (this seal would be used for anything dealing with DOH as a whole).