Brightlife is a charity that improves the lives of thousands of older people and their communities, their aim is to reduce loneliness and social isolation for over 50s through a series of engaging and innovative projects, activities and networks.

I created two report designs for Brightlife- both using similar styles that inform audiences of what Brightlife has achieved so far. The outcome was two highly engaging legacy reports that went beyond just being a collection of stats-filled pages. The design relies on colour, uncomplicated ways of organising content and a focus on the people Brightlife helps to deliver a progress report that is engaging from the start. We kept stats-filled pages fresh and appealing by combining colour and infographic-based design.

I based the design on zeroing in on the people who have benefitted from Brightlife’s commitment to improving their lives, so photography played a key role in the legacy report, which is filled with case studies that tell memorable personal stories page after page.

I included a wide range of layouts to add visual variety and keep readers engaged, whilst also guaranteeing a degree of consistency across the various design themes and layout structures that run through the legacy report – which feels uncluttered and easy to read through an uncomplicated graphic style despite the significant amount of content.

I maximised the use of text boxes, columns and other visual and layout devices to help structure information and guide readers through content.

I also produced a version of the report which visitors could download from the Brightlife website.