PLAID Case Study
informational+step-by-step process Infographic
Using Plaid case study, I created an infographic to illustrate data that communicates Plaid's value proposition to prospective clients
Process:
I read the case-study a couple times to absorb as much information as possible and did some research on PLAID, to get an idea of the brand’s personality and visuals.
With the information given in the case-study, I started writing the copy or outline for the infographic while defining the tone based in the brand’s personality. I came up with ideas for the design while writing, so I went on adding those as little notes within the outline. After I was content with the outline, I started thinking about what kind of infographic would fit best, and I decided to go for a mix between informational+step-by-step process.
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