Audible, an Amazon company, is the world's largest producer of downloadable audiobooks.With Audible’s new Originals release sees a host of new relevant content aimed at the Indian market addressing a wide range of stories and social discourses.

IT IS “INDIAN CINEMA FOR YOUR EARS”. 
- AMANDA MOONEY, ORIGINAL PROGRAMMING

BRIEF:
Amazon’s Audible Suno approached Kulture Shop to curate and create 9 audiobook covers in the vein of movie posters with a larger than life story and impact for their launch.  

EXECUTION:
Audible Suno Originals is an immersive and intimate medium, completely on the edge 
of Indian cinematic culture. We curated multiple artists from the platform to create 
9 completely original series. Each artist was hand picked and mapped to the appropriate title where 
I played a role with the design concept, project management, art direction, illustration and research.

AUDIOBOOK TITLES:
MY EX BREAST
My Ex Breast is a 5 star rated series from Audible Suno by Tahira Kashyap Khurrana. 
In this series, Tahira takes you on an intimate journey through a mad storm 
called breast cancer. I came up with the concept and illustrated the key art visual which captures the optimistic, enigmatic personal Life of the Director and Writer Tahira Kashyap. She draws elements inspired from Tahira's life in a fun pop illustrative style along with creating a custom title design where she sees life with rose tinted glasses. 

TUMHARE LIYA
Tumhare Liye is a series by Terribly Tiny Tales which gives voice to real letters that hold in their margins deep secrets, love, longing, nostalgia, pain, and joy.

We came up with the concept and curated and Art Directed emotive album art Illustrator Vibhav Singh who captured our concept of two lovers floating away from each other writing letters of love creating a mellow sad cinematic moment between the love unable 
to be expressed.
  CHUPE SAAYE 
 (HIDDEN SHADOWS)
Chhupe Saaye is a 38-episode series featuring stories of the supernatural, horror, suspense and crime from the best of English, Bengali and regional Indian literature. From strange creatures emerging from a moonlit lake, to a deadly stalker following a schoolmaster in the dead of the night- these stories have been long held in the dusty pages of books a new generation of listeners have forgotten.

We designed the key art using a minimal graphic design style, effectively portraying a classic horror, modern edge. Kunal Illustrated an Indian witch’s cursed hands, writing the blood soaked title Chhupe Saaye was a custom font created for this title.
PULL TO REFRESH
Ananya Mehra is a foul-mouthed, unfiltered twenty-something who runs a podcast that divulges her entire life. Nothing is sacred or off limits. She records intimate, personal conversations with the people in her life and streams them on her show without 
them knowing. 
Illustrator Sam Madhu's art is feisty, angry and powerful, and worked great with our concept for Pull to Refresh. We worked with her to create a custom key art illustration 
in a youthful, millennial colour palette.
 THE UNEXPERTS
The Unexperts are experts at giving you the information you don’t need - unsolicited advice, ridiculous opinions, and really, really bad reviews. Each episode features a panel of Unexperts who will break down everything– from their old school teachers, to artificial intelligence, ghosts, the apocalypse, family, and more.

We came up with the concept and approached the talented illustrator Priyesh Trivedi, known for his cult loving artwork series Adarsh Balak, hand painted Abish Mathew and the entire artwork. We created an entire failed news anchor vibe with funny illustration elements along with a hand painted type that has a quirky character to it.
SHE SAYS SHE’S FINE
She Says She’s Fine is a 25-episode women’s health series created and hosted by Dr. Munjaal Kapadia. It takes away the shame and stigma around talking about subjects like sex, contraception, periods, motherhood, and miscarriages in the context of changing lifestyle choices, advancements in medical technology.

As a representation of these varied  a group of women in support of each other as they stand in solidarity with their heads held high and eyes filled with compassion and female power. The artwork and custom hand drawn title was Illustrated by me to capture the varied female Indian modern 21st century women of India who are all connected in one thread of womenhood.
AE DIL HAI COMPLICATED
This is a 24-episode series hosted by Neena Gupta. It explores the very edges of modern love and relationships. Spanning secret sex lives, open marriage, polyamory, missing parents, almost lovers, and everything in between, this series explores the intimacies of real stories and confessions from Arré writers across the country.
  
Danny Guy (photographer) captures intimate moments from young Indians across 
the country aiming to fairly represents members from across genders, identities 
and backgrounds.⁠ We curated on of his most intimate moment between 2 lovers for the cover. We even briefed Illustrator Vibhav to capture the raw real love.
PICTURE KE PEECHE (BEHIND THE PICTURE)
Picture Ke Peechhe is a series created and hosted by Rajeev Masand. It is about the untold making-of stories of the most enduring Hindi films of the past two decades. 

Each We came up with the concept for the key art and worked closely with the Illustrator Sandeep Jaiswar to create the key art visual which makes the Audible listener feel like they are walking onto a set of a Bollywood movie.I also worked to create all the Key art for the different episodes with lead actors and directors, as the Illustration was being designed to be adaptable and flexible to all the Audible formats.
TRIDEVI
Tridevi is an 8-episode fictional series about three mothers - Imli, Sifu, and Niko as they take on the highs and lows of love, careers, in-laws, and children. 

We developed the characters and the key concept of the 3 women with the client and worked with the dynamic illustrator Tanya Eden. She captures in her modern, feminist, glossy style, the most raw and honest moments between the 3 female friends.
On December 12, 2019, Audible and some of India’s best-known writers and performers announced Audible Suno, a free, ad-free streaming service offering listeners in India unlimited access to over 60 exclusive audio shows in Hindi and English.

"AUDIBLE SUNO IS A WORLD-FIRST FOR AUDIBLE, AND REFLECTS OUR COMMITMENT TO CREATING EXCEPTIONAL ENTERTAINMENT FOR OUR INDIAN CUSTOMERS," 
-DON KATZ, FOUNDER OF AUDIBLE 

Initial customer reviews have praised Audible Suno’s powerful content. “Honest and Brave,” said a customer who described listening to My Ex Breast, starring Tahira Kashyap. “Must have app for all audio lovers,” said another. Overall the Audible was loved and received across the News, Publications and made Indian mainstream cinema loving audiences fall in love with audiobooks. 

Agency - Kulture Shop 
Client -  Amazon
Brand - Audible
Audible Suno
Published:

Audible Suno

Published: