TASK
Make people believe in what the new Ranger is capable of.
As far as the cars are concerned, you can only believe in what you've tried or seen with your own eyes.
SOLUTION
Organize a Ranger rent. Most people have "city cars" which can't cope with a real adventure. At the same time lots of people tend to travel around the country lately though and we know what the road conditions are out of the city like. So whether you are going to Baikal or to the Golden Ring cities, to the country-house or to Finland - you will experience total comfort and constant support of your Ranger companion. The more crazy the adventure is - the less you pay, in case you share your impressions.
In addition, we invite people to share their crazy dreams about some really tough adventures like going through the jungles, or driving across the whole continent (especially those that suit the new qualities of Ranger). After that we choose three participants and make their dreams come true with the new Ranger. Eventually we will have three video diaries proving that Ranger has changed and the real witnesses of that.
