Jazz Crawl Festival
The famous opening sequence of Serbian national TV prime time news is viewed by almost a million people every day. Through the years, it became one of the national symbols. Its legendary music hasn’t been changed in 21 years. For the purpose of the first Jazz Crawl festival, on the international jazz day, independent group of jazz musicians recomposed music of the famous opening sequence in a jazz manner, causing avalanches of reactions in social media and tremendous interest of the main web portals, newspapers and other mainstream media (even competing TV stations).
Agency: McCann Belgrade
Client: Jazz Crawl festival
Creative Director: Vladimir Ćosić
Art Directors: Kristina Jovanović, Zdravko Kevreshan, Rade Šaptović
Strategic planner: Marija Stošić
Account: Miloš Stanković
Client: Jazz Crawl festival
Creative Director: Vladimir Ćosić
Art Directors: Kristina Jovanović, Zdravko Kevreshan, Rade Šaptović
Strategic planner: Marija Stošić
Account: Miloš Stanković
Awards:
UEPS
Gold, Creative Media Usage
Best Music
