“Awaken Your Inner Bull” is a film for Café Toro featuring Nicaraguan professional boxer Chocorroncito Buitrago. Nicaragua is a land of determined boxers, most of them were mentored by the great Alexis Argüello who later became a politician. We thought this concept could resonate in this beautiful Central America country that is living tumultuous times. Film shot by Lua Voigt and Doug Bernardt.