Brand
Piattos
Client
Jack&Jill
Year
2018
Capabilities
Packaging Design (Rejuvenate)
Project Information
Piattos is an iconic Indonesian snack product. The hexagon shape makes Piattos have unique characteristics in each of its product variants. To renew the packaging, Piattos needs a new design that is fresh and looks fun, which represents its target market, teenagers.
The hexagon shape of the chips housing image represents the Piattos icon with its hexagon shape. The use of a bowl as a container for chips wants to give the impression of being 'share-able' which is suitable for consumption with friends or family. For a fun and dynamic impression, visualized by flying chips. It is also visualized through brand new characters with visuals that look more young, fun and also more dynamic
- Piattos BBQ Flavour
- Piattos Teriyaki Chciken Flavour
- Piattos Seaweed Flavour
- Piattos Hexagon Character Design
