Valentine's Day Campaign: Mismatchmakers
During Valentine’s Day, every brand has the same thing to say And we’d had enough!
As a dating app that helps you find your perfect kind, We decided to stop celebrating couples in love
And turned our attention towards singles that were suffering… courtesy the Mismatchmakers!
In India, everyone from your family to your friends believe they know exactly who’s best for you. Unfortunately, their best picks aren’t the most compatible ones.
Over 10 days, we flooded our Instagram with the one thing the internet loves - MEMES. Calling the Mismatchmakers out on their mismatches and showing them the true path to meaningful relationships and the internet loved it, with influencers & users sending us their entries too!
