Introduction
This project is based on issues that the world is currently facing such as the Covid19 virus that has put the world into a pandemic . A Guerrilla campaign has been developed on a specific topic. In this case the campaign is purely based on the importance of social distancing during the time of the Covid19 crisis In South Africa. The poster designs are developed using effective wording for the typography poster design and effective semiotic communication for the visual poster design. Whatsapp stickers has also been designed to be used when communicating online to shout out to the public how important social distancing is because people has no been taking this call to action seriously enough.
Process Work
Color Palette
The colors that has been used throughout the campaign to capture viewers attention and to send the message across effectively. Red and being a bright color that are meant to grab viewers attention as a symbol of importance.
Visual Poster
The communication of this poster is for viewers to understand that social distancing in important because if it is not applied, deaths due to the virus will increase, this is shown by the amount of bodies that is being displayed in the posters, symbolizing the increase in deaths because of the virus.
Typography Poster
The communication of this poster is to enforce the importance of social distancing by the use of words that evoke emotion as well as fear into people in order for them to adhere to the rules of social distancing.
Whatsapp Stickers
Whatsapp stickers communication social distancing and rules during the crisis. Stickers that can be used when people do meet up, or go out, they can use these stickers to remind each other as to how important social distancing is.
THANK YOU!
