I created this report for my apprenticeship on the Color, Concept and Materials team at New Balance. For my final project, I took a deep dive into color within the context of sport and wellness, theory and symbolism, influential trends, as well as innovations in design and technology. My intention was to offer an informative and inspirational reference tool to Design and Product teams.
Sources for each slide are available in a PDF file on my website: http://www.sophianahmad.com/new-balance-the-power-of-color