Week 9 Typographic Design Task:
Grids & Information Organisation
Task 1: Magazine Analysis
In this magazine spread, 4 or 5 different typefaces have been used. A combination of script, serif and sans-serif typefaces were used; the headers of each section were a decorative serif typeface in all caps which complimented the serif body-text that was in sentence case. The body text has also been italicised and used on the top right image as a caption. The quote from Kristina Van Rooyen, uses three typefaces as well as typographic furniture to bring the viewers gaze to it. The word play has been done in a script typeface as this has childlike connotations to it. Hierarchy has been established through the use of bold headings and arrow-head signifiers pointing to images. The size of the images draws your attention to them first and then allows the eye to drop down to the text and follow it along to the bottom of the page. A modular grid structure has been used for this magazine spread and is more obvious on the first page. The second page is still modular but also fits a double-column grid. The elements that determine the grid structure appear to be the images used; on the first page, the text is fitting in the space above the clothing rack and beneath the edge of the rug. The header “Press Play” aligns with the edge of the mosquito net and the tutu that is on the clothing rack. On the following page, the bodies of text and images clearly interact with each other. The text aligns to the edges of the image and maintains an even margin between the images and the text. The quote uses typographic furniture to separate itself from the rest of the text and the lines provide a grid outline for the section that has been centred between the other two bodies of text above and below it. I think this design is really well thought out and follows design principles relating to the path of the human eye and typography. The amount of typefaces used is not too much and does not detract from the design by confusing the viewers gaze. The slight variations seen in the design keep the eye engaged without overwhelming it.
Task 2: Creation of Health & Fitness Article for University Students
Task 2 Creative Process / Grid Work
