Strawberry Music Festival 2020 | Rebranding

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STRAWBERRY MUSIC FESTIVAL 2020

Strawberry Music Festival is one of the biggest outdoor music festivals in China, it was found by Modern Sky Entertainment which is an indie music company, the festival was first held in 2009. Strawberry represents diverse, spring, romance, and love.

For rebranding the identity of Strawberry Music Festival 2020, using the illustrations that with the theme of The Amusement Park in the Strawberry Planet, for making audiences who come to Strawberry Music Festival could feel the same way as they are in an amusement park, they can go there with their friends, they can play, enjoy, and get crazy there. Combining the boldest, brightest colors to create a youthful and vibrant atmosphere of the music festival.

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