覓蜜｜品牌識別設計
Honey Bee｜Branding Design
覓蜜，一家提供有機蜂蜜、新創蜂蜜產品的公司，品牌訴求以「覓」字為出發點，透過努力找尋、默默耕耘，尋求自然生態與商業的共存模式，打造人類與蜜蜂共贏的市場，秉持著專業及開放的態度，提供消費者高品質的蜂蜜產品。
透過市場調查顯示，現有的蜂蜜品牌多採用具象化的蜜蜂、蜂巢或蜂蜜罐作為品牌標誌，導致品牌辨識度和獨特性不足。為了與競品做出區隔，並提升新品牌的識別度，品牌標誌的設計以「探索自然，享受純粹的永續滋味」為設計概念，結合了蜜蜂、蜂箱和滴落的蜂蜜三種元素。
Honey Bee , a company offering organic honey and innovative honey products, bases its brand appeal on the concept of "quest." Through diligent search and silent cultivation, it seeks a coexistence model between natural ecology and commerce, aiming to create a market where both humans and bees thrive.
Market research indicates that existing honey brands often use literal representations such as bees, beehives, or honey jars as their brand logos, resulting in a lack of distinctiveness and recognition. To differentiate itself from competitors and enhance brand recognition, the brand logo is designed with "quest" as the concept, incorporating three elements: bees, beehives, and dripping honey.
