Project: Recruiting materials
Description: I partnered with the company's Human Resources department to refine and develop existing and new marketing collateral to support recruiting efforts - specifically for college career fairs.
The first step was to gather all the existing collateral and update it to match the current brand standards. This included one-sheets for job descriptions, company overview, and brochure on intern opportunities. The collateral was packaged together in a branded folder for each division to update and personalize based on their current needs.
This brochure on internship opportunities is an example of collateral that was re-designed to match the current brand standards.
As the company's recruiting efforts grew, so did the amount of paperwork included in the recruiting folders. I proposed combining all of the individual elements into a comprehensive booklet that would take the place of multiple sheets of paper. I got the go-ahead from the VP of Human Resources to start, but unfortunately due to the COVID-19 crisis the project was not completed. Below is a work-in-progress that shows the direction this project was taking.
