Shell
Bedtime Stories
Bedtime Stories
Global Campaign
We were excited to collaborate with Shell & GravityLight to bring to life “Bedtime Stories – From 50 Nights to 50 Classic Stories,” a global campaign of 50 classic stories from around the world to encourage children to read.
Narrated by celebrities and translated into five languages (English, Spanish, Portuguese, Dutch, and Mandarin), in these stories, Shell wove in messages about the importance of sustainability.
Inspired by these stories, we focused on the character design and on defining a unique and creative aesthetic for each story. Then we collaborated with diverse illustrators and animators to bring them to life. After several months of hard work, we achieved a cultural and artistic hybrid of which we are very proud.
See the results for yourselves!
Inspired by these stories, we focused on the character design and on defining a unique and creative aesthetic for each story. Then we collaborated with diverse illustrators and animators to bring them to life. After several months of hard work, we achieved a cultural and artistic hybrid of which we are very proud.
See the results for yourselves!
