B R I E F
ROLE: Project Management, Design Concept, Design Direction
INDUSTRY: Real Estate
Inspired from the poem “Kubla Khan” by Samuel Coleridge Tylor. Xanadu is a place described as “a miracle of rare device” for its encapsulating scenic beauty.
Xanadu is a business acceleration platform which aids in providing insights, consultation and systematic service design framework for firms (real estate) that lacks competition due to business challenges. Pioneers in premium segment of real estate, the core team gains its experience and expertise from their prior establishment with Lodha Group.
At Xanadu, great people unite in purposeful transformation of businesses for the better. The brand’s philosophy is built around the idea of- The Light of Xanadu.
This brand philosophy stimulates the new brand positioning- Inspiring Momentum. The new positioning is built on four main brand principles, i.e. The power of good, People first, Energy that unlocks potential and Beauty as a way of life. The aim for the new branding is to play up the idea of spreading the light of goodness in a most desirable and beautiful manner, that would encapsulate the brand philosophy while supporting its desired positioning.
Xanadu- Inspiring Momentum
