In 2019 I was approached by an Indie candy company to create branding for their new start-up. The project included creating a logo, posters, business cards, a set of isometric icons, website design and social media animations. The main ask was to create a brand that would appeal to adults as well as children, to show immediately that it was a sweet's brand. In terms of look and feel I was asked to use few colours and create a minimalistic overall aesthetic. 

Below are animations created for NOM Candy. The one below was to be used for social media, and the animations of the characteristics of the gummies were originally created in After Effects, and exported using BodyMovin to SVG animations for the website.

There were many different colour variations created, to be used seasonally as limited edition product releases.