A Sweet Escape
The idea of the campaign is to show how all children deserve a sweet escape
from the everyday pressures and chores of life like homework, music practice and tidying-up.
Client (Advertiser): Chupa Chups (Snack To Home Limited)
Brand: Chupa Chups
Campaign Name: A Sweet Escape
Title: Homework, Music, Tidy Up
Agency: Cheil Worldwide Hong Kong
Production Company: Illusion CGI Studio
Brand: Chupa Chups
Campaign Name: A Sweet Escape
Title: Homework, Music, Tidy Up
Agency: Cheil Worldwide Hong Kong
Production Company: Illusion CGI Studio
Year: 2019
![Advertising art direction craft Digital Art Character design ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7d9ff899870005.5efc561f5a75a.jpg)
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CREDIT
Chief Creative Officer: Paul Chan
Creative Director: Lili Jiang, Ivan Au
Art Director: Ivan Au, Elsie Lau
Copywriter: Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho
Project Manager: Denise Chan
Illustrator: Illusion CGI Studio
Creative Director: Lili Jiang, Ivan Au
Art Director: Ivan Au, Elsie Lau
Copywriter: Paul Chan, Lili Jiang, Tatiana Le, Agnes Ho
Project Manager: Denise Chan
Illustrator: Illusion CGI Studio
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![Advertising art direction craft Digital Art Character design ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/69726099870005.5efc561f5a0a4.jpg)
![Advertising art direction craft Digital Art Character design ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fb0b4099870005.5efc561f59993.jpg)
![Advertising art direction craft Digital Art Character design ILLUSTRATION](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b7ab7399870005.5efc561f5929e.jpg)