Unnaträ
Design Direction, 2020
Unnaträ Design&Snickeri is a company providing service of product design, wood product prototyping, production, carpentry. In 2019, I joined the team and developed their own products and strengthened their brand communication.
There was an original visual identity that was designed for the target audience, which is children. Since the direction of the brand has changed, I renewed their visual based on the design they already had. The tone was tuned to neutral and was more flexible to fit in different scenarios. With the new tone, I planned the product lines with new product designs, and visualized their identity in different medium, such as website, printed matters, packagings, photography, filming, and displays in physical space.
