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Belif "Say Aloe" Social Campaign

Belif "Say Aloe" Social Campaign
2020
To promote its lightweightness, we gave wings to the Aloe Bomb. Here’s a snippet of our sketches in the story development. ✏️📄 
If only skin concerns were as adorable as the characters we’ve developed IRL 💁🏻Here are the characters designed to illustrate the common pain points such as acne, dryness and sensitive skin.
In this #PacMan inspired concept, our heroes race against time to fight the terrorising skin problems.
Dryness? Flaky Skin? Whack ‘em all and be on your way to healthy skin! Inspired by the all-time fave #WhackAMole game  🔨
Inspired by #StreetFighter, we sent our heroes on a battle against the villains. Guess who won? 🏅
Agency: BRCKTS
Client: belif 
Art Director: Chubs Poh Jing Yi
Illustrator: Chubs Poh Jing Yi
Animator: Chubs Poh Jing Yi

Belif "Say Aloe" Social Campaign
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Belif "Say Aloe" Social Campaign

「belif ‘Say Aloe’ Campaign」 Did someone say...90s? We brought our love for old-school arcade games into conceptualising the launch of @belif_sin Read More

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