Air Jordan | Modular Basketball Shoe

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Created: 04/29/12
Last Edited: 04/27/13
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Description
A basketball shoe system using modular technology to allow users to play both indoors and outdoors. The shoe comes equipped with two pairs of performance booties with different types of rubber on the bottom for each venue allowing the user to adapt to his/her court atmosphere.
  • AIR JORDAN PLAYGROUND
    Modular Basketball Shoe
  • The Air Jordan Playground implements modular technology to allow users to play in both indoor and outdoor venues, merging the two disconnected realms of basketball.
  •  AIR JORDAN PLAYGROUND
  •  DESIGN BREIF
  •  TARGET MARKET
  • CONSUMER IDENTITY
  • INSPIRATION / IDEATION
  • FINAL DESIGN
  • PERFORMANCE SPECIFICATIONS
  • MODULAR TECHNOLOGY
  • FEATURES / MATERIALS
  • MAYAN COLORWAY
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