As a Detroit resident for about five years, I've come to associate the city with a few things. Of these things, Opera was definitely not on the list. However, during one of my last Visual Communications classes, my project partner Nick Moore & I were given the opportunity to redesign the identity for the Detroit Opera House. Through the use of thorough research, as well as hands-on experiences within the building & interviews with employees, we had come up with a clear vision of what the Detroit Opera House was doing right and, more importantly, what they needed to improve.
The Detroit Opera House (DOH) had a lot going for it. The interior was simply breathtaking (and I don't use that term often). It was a treat just walking around the inside, viewing the ornate details & sculptural aspects, and just feeling surrounded by class. The shows that they put on were also top-notch & entertaining even to those who would never feel the urge to see them otherwise (us). However, there is a set "type" that goes to the Opera. Although, DOH was trying to get younger people involved, they needed help. They also needed money & their advertising techniques left something to be desired. This is where we came in.