Michigan Humane Society

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Created: 05/26/12
Last Edited: 03/08/13
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Description
College for Creative Studies 2012:

Non-traditional campaign for the Michigan Humane Society
  • Michigan Humane Society
    There's Someone for Everyone
    In 2010, the Michigan Humane Society met a 100% adoption rate for all healthy dogs and cats. This set forth a new company goal, one that wasn't met in 2011. Targeting younger mid-life singles, we wanted to spark awareness for an animal's non-judgmental qualities.
     
    Partner: Travis Yarrington
    To see more visit: www.stevekerry.com/MHS.html
  • Print Ads / Out-of-Home
  • Guerrilla / Out-of-Home
  • Interactive QR Codes
  • Bar Napkins featured at local venues around Detroit
  • Single-Friend Matchmaker / Social Media

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