Rocket Science with the New Taurus

  • Rocket Science with the New Taurus SHO
    Nine Ford engineers recently got the ride of a lifetime. What they thought was going to be a normal Ford commercial video shoot took a hard left turn when NASCAR ® race-car driver Carl Edwards showed up to take care of the driving. They knew nothing about what was really in store for them until, one-by-one, they were led out to the car with Carl sitting behind the wheel.
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    Campaign Overview Video
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    Rocket Science Episode One: EcoBoost
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    Site Design
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    Executive Creative Director: Scott Lange
    Group Creative Director: Stu Oneil
    Art Direction: Brian Bono
    Copywriting: Adam Burkett
    Agency Producer: Sumer Friedrichs
    Production/ director: Mouse McCoy/ Scott Waugh
    Edit: Catherine Bull / Patrick Murphy- Spotwelders
    Online: Pluto post
    Sound design/ mix: Lime Studios, Rohan
    Color correction: Co3 Stephan Sonnenfeld
    Music composition: Mophonics
    Account team: Michele Good, Amanda French, Jason Foulbout