Stride Madness / One Show

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Created: 04/23/12
Last Edited: 04/06/13
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Description
College for Creative Studies 2012:

Digital/Social campaign for the One Show Student Competition
-Featured at the One Show Student Competition, May 2012
  • Stride Gum 
    Stride Madness / One Show Student Competition 2012
    Canadian brand, Stride Gum, recently released its new product, Stride 2.0. The brand team wanted to evolve from the current functional branding, into something more emotional. Targeting U.S. and Canadian teens, the brand wanted to promote the core message, “fueling non-stop nonsense,” which led them to their big idea:
    Stride Madness. Concepted and designed with partner Travis Yarrington
     
    Creative Honors:
    2012 D Show Award Winner / Student Print
    Selected and featured in the One Show Student Exhibition in New York, May 2012.
    Featured on oneshow.org / Portfolios / Great Agencies and Individuals
  • Stride Madness / Case Study
  • Print / Magazine
  • Brand Packaging / Social Media CTA's

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