Stride Madness / One Show Student Competition 2012
Canadian brand, Stride Gum, recently released its new product, Stride 2.0. The brand team wanted to evolve from the current functional branding, into something more emotional. Targeting U.S. and Canadian teens, the brand wanted to promote the core message, “fueling non-stop nonsense,” which led them to their big idea:
Stride Madness. Concepted and designed with partner Travis Yarrington
2012 D Show Award Winner / Student Print
Selected and featured in the One Show Student Exhibition in New York, May 2012.
Featured on oneshow.org / Portfolios / Great Agencies and Individuals