Stride Madness / One Show

Info

Statistics

Created: 04/23/12

Last Edited: 04/06/13

Description

College for Creative Studies 2012:

Digital/Social campaign for the One Show Student Competition
-Featured at the One Show Student Competition, May 2012

Project Info

Owners

Steve Kerry

Copyright Info

Attribution Non-commercial
No Derivatives

Steve Kerry

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Stride Gum
Stride Madness / One Show Student Competition 2012

Canadian brand, Stride Gum, recently released its new product, Stride 2.0. The brand team wanted to evolve from the current functional branding, into something more emotional. Targeting U.S. and Canadian teens, the brand wanted to promote the core message, “fueling non-stop nonsense,” which led them to their big idea:
Stride Madness. Concepted and designed with partner Travis Yarrington

Creative Honors:

2012 D Show Award Winner / Student Print

Selected and featured in the One Show Student Exhibition in New York, May 2012.

Featured on oneshow.org / Portfolios / Great Agencies and Individuals
Stride Madness / Case Study
Print / Magazine
Brand Packaging / Social Media CTA's