Stride Madness / One Show

    Stride Madness
    Stride Madness / One Show Student Competition 2012
    Canadian brand, Stride Gum, recently released its new product, Stride 2.0. The brand team wanted to evolve from the current functional branding,
    into something more emotional. Targeting U.S. and Canadian teens, the brand wanted to promote the core message, “fueling non-stop nonsense,” which led us to our big idea: Stride Madness. Concepted and designed with partner Travis Yarrington
    Creative Honors:
    2012 D Show Award Winner / Student Print
    Selected and featured in the One Show Student Exhibition in New York, May 2012.
    Featured on / Portfolios / Great Agencies and Individuals

  • Stride Madness / Case Study

  • Print / Magazine
  • Brand Packaging / Social Media CTA's

  • College for Creative Studies
    Advertising Department Chair: Mark Zapico
    Teacher: Greg Moy
    Art Director/Copywriter: Stephen Kerry
    Copywriter: Travis Yarrington