Stride Madness
Stride Madness / One Show Student Competition 2012
Stride Madness / One Show Student Competition 2012
Canadian brand, Stride Gum, recently released its new product, Stride 2.0. The brand team wanted to evolve from the current functional branding,
into something more emotional. Targeting U.S. and Canadian teens, the brand wanted to promote the core message, “fueling non-stop nonsense,” which led us to our big idea: Stride Madness. Concepted and designed with partner Travis Yarrington
Creative Honors:
2012 D Show Award Winner / Student Print
Selected and featured in the One Show Student Exhibition in New York, May 2012.
Featured on oneshow.org / Portfolios / Great Agencies and Individuals
Stride Madness / Case Study
Print / Magazine
Brand Packaging / Social Media CTA's
College for Creative Studies
Advertising Department Chair: Mark Zapico
Teacher: Greg Moy
Art Director/Copywriter: Stephen Kerry
Copywriter: Travis Yarrington
