Stride Madness / One Show

  • Stride Gum 
    Stride Madness / One Show Student Competition 2012
    Canadian brand, Stride Gum, recently released its new product, Stride 2.0. The brand team wanted to evolve from the current functional branding, into something more emotional. Targeting U.S. and Canadian teens, the brand wanted to promote the core message, “fueling non-stop nonsense,” which led them to their big idea:
    Stride Madness. Concepted and designed with partner Travis Yarrington
     
    Creative Honors:
    2012 D Show Award Winner / Student Print
    Selected and featured in the One Show Student Exhibition in New York, May 2012.
    Featured on oneshow.org / Portfolios / Great Agencies and Individuals

    College for Creative Studies
    Advertising Department Chair: Mark Zapico
    Teacher: Greg Moy
    Copywriter: Travis Yarrington
    Art Director/Copywriter: Stephen Kerry

     
  • Stride Madness / Case Study
  • Print / Magazine
  • Brand Packaging / Social Media CTA's