The WUIS

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Created: 03/08/12
Last Edited: 10/11/12
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Description
A WUI is a frequently used term for those in fire science and management, and stands for the “Wildlife/Urban Interface,” or the borders where urban environments and the wild landscape mingle. This campaign puts forth the concept of a person as a “WUI” or an individual living in a community that is situated on the edge of wildlife—in other words, an area that is at high risk of wildfires. The WUI campaign is designed specifically for these communities, and envisioned as a grassroots effort to foster community pride in WUI residents and build collaboration around mitigating wildfire devastation in these most-vulnerable communities.

Materials created include a brochure, newsletter and an “Are You A Wui?” bumper sticker. An interactive mobile application provides wildfire tips, reminders, contacts and news. This makes for a very personalized experience, which can be modified for individual neighborhoods.

In the summer and fall of 2011, USGS commissioned graphic design alumna Shane Xian to further develop her “Are you a Wui” campaign. The Designmatters and USGS teams, with faculty mentorship from Gloria Kondrup, worked closely with Xian to produce several updated additional outcomes of her original idea, including: WUI bumper stickers, buttons, a brochure and a website landing page for the campaign. Plans to implement these outcomes are underway with USGS over the next several months.

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On the edges of our cities and towns, there is a living, dynamic relationship between our man-made environments and the omnipresent forces of nature. A peaceful, symbiotic existence exists when this relationship is thoughtfully and carefully nurtured—yet a potentially destructive, and even violent, environment can quickly emerge if not.

Understanding how to successfully manage these shared boundaries between mankind and nature is crucial to preventing full-scale fire emergencies. Maintaining a peaceful relationship between urban development and the unique natural environments so treasured as part of the Southern California landscape is a necessity.

For this studio, the U.S. Geological Survey charged students with establishing an identity system for their Wildfire Scenario, a compendium of scientific knowledge to address wildfire prevention and education through research and governmental advocacy.
  • The WUIS - for the USGS

    A WUI is a frequently used term for those in fire science and management, and stands for the “Wildlife/Urban Interface,” or the borders where urban environments and the wild landscape mingle. This campaign puts forth the concept of a person as a “WUI” or an individual living in a community that is situated on the edge of wildlife—in other words, an area that is at high risk of wildfires. The WUI campaign is designed specifically for these communities, and envisioned as a grassroots effort to foster community pride in WUI residentsAn optimistic wildfire prevention guide for the residents of Wildlife Urban Interfaces, aka the WUIS.

    To read more about this project, click here

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