• A WUI is a frequently used term for those in fire science and management, and stands for the “Wildlife/Urban Interface,” or the borders where urban environments and the wild landscape mingle. This campaign puts forth the concept of a person as a “WUI” or an individual living in a community that is situated on the edge of wildlife—in other words, an area that is at high risk of wildfires. The WUI campaign is designed specifically for these communities, and envisioned as a grassroots effort to foster community pride in WUI residentsAn optimistic wildfire prevention guide for the residents of Wildlife Urban Interfaces, aka the WUIS.

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