YPO Prime Magazine
The Young Presidents' Organization tasked me with designing and producing a new semiannual magazine, targeted specifically to members aged 65+. The original name concept, Prime, is a play on two ideas: a type of focusing lens used in photography, and a description of the audience's life stage. This project also included developing a companion HTML newsletter.
Applied Skills: Creative direction; publication style development (voice, formatting, typography, color use, graphic styles, and image treatments); naming concept; content curation; magazine layout/design; custom vector graphics and illustrations; photo stying; copywriting and editing; HTML email design and development.