![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/67452b133354453.61f2aef88fd9b.png)
Logotype:
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/503118133354453.61bb730b6bee9.gif)
There’re a lot of design cliches in Esports, creating a new identity we were aiming to make something really special.
In 2020 esports became an officially recognized sport in Ukraine, so we’ve got a challenge to create an identity for esports.ua. We started from the beginning — the early 90s, the time when the local Ukrainian graffiti scene was born.
And also the time when a bunch of classic games was released: Doom, Civilization, Warcraft, X-Com, Diablo, etc. But why did we appeal to the graffiti culture? It’s because both scenes started low-key.
Same as the early pixel games, graffiti culture started with basic paints and tags, transforming into an independent subculture with its own masterpieces as the years went by.
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e685ee133354453.61bb7583de41a.png)
Every graffiti tag that we use in esports.ua identity is a brand name or a short name of an esports discipline. You will find there the main tag “esports” together with CS:GO, Dota 2, PUBG, Fortnite, etc. New tags will be created when new games appear on the portal.
Main icon:
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bb4424133354453.62740022d6744.png)
Brand colors:
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff0876133354453.61c4828048b55.png)
An important part of the identity is the font. “e-Ukraine” was a perfect choice for esports.ua website for it was specifically designed for digital use as well as its origin.
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8194d2133354453.62740022d607e.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8acdbb133354453.61f13d81e9610.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/78d820133354453.61f13ec60b8fb.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/71b5da133354453.62877cfd4d870.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1dec8a133354453.62877cfd4d024.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8aa00c133354453.61f146d2f3733.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4dddef133354453.62877cfd4e0d0.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/437f39133354453.62877cfd4f65c.jpg)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a570fc133354453.62877cfd4ca48.jpg)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/695ef5133354453.62877cfd4e6b0.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/085936133354453.61f15d111211e.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a8b917133354453.625fc8cdb4cf0.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/146900133354453.61f2aef88f638.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/141dae133354453.61f15d1115111.jpg)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc9285133354453.62877cfd4c183.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/79d906133354453.625fc665117cf.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6ab6f4133354453.61f15d11119e4.jpg)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc6c4d133354453.62556e93348f4.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d1573a133354453.62877cfd4edac.gif)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/582260133354453.62877da9d4fc8.png)
![brand identity branding design esports game Graffiti graffiti tag identity ua holographic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fbb12133354453.61f15d11170b7.png)