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Todos los años nuestros coleccionistas están a la espera del Salón Hot Wheels, la convención de autos
a escala más importante de la categoría. En pocas palabras, un Comic-Con de autos. Sin embargo, durante el 2020
la pandemia nos obligó a llevar el evento al mundo virtual, lo que impidió que nuestros fanáticos tuvieran la posibilidad
de acercarse a los coches. Esto suponía un gran reto para la marca porque debíamos llevar la emoción
y adrenalina que sentían en el mundo físico, ahora al mundo virtual. Así que durante 2021 decidimos llevar a Salón a otro nivel
y darles más que un evento, una experiencia que les permitiera ser parte del proceso y sentir recompensado su fanatismo.
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+287.9M
views totales
+432K
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impresiones
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alcance total
DURANTE EL LIVESTREAM
76.3K
views totales
186.3K
minutos reproducidos
15.7K
views
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Agencia: KTBO
CEO:
Business Manager: Mariana Torres (Toto)
Director General Creativo: Alejandro Junco Espinosa
Director Creativo: Xofo
Dirección de arte: Miguel Aguilar