Sushi Oki is a friendly, casual sushi bar that serves sushi and Japanese fusion cuisine. A subsidiary of a well established restaurant chain, Sushi Oki wanted to reach out to more people and raise awareness on a budget.
Chopstick Challenge was conceived as a fun interactive challenge that allowed participants to win discounts. The game was to transfer round marble beads using chopsticks to a bowl of your choosing, each bowl corresponding to a discount amount. Transfer 10 marbles to the first bowl within 1 minute and you win 10% off. Do 15 and you win 15%.
Influencers were invited to participate in the challenge and post explainer videos of the challenge, inviting guests to try it out themselves. They also posted food reviews.