![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0180e828038959.594bc2589f156.jpg)
The goal was to create the branding, promotional flyers and website for the new project of the Universidad Central de Venezuela: UCV, Campus Sustentable (UCV, Sustainable Campus).
The idea behind this was to transform the campus into a sustainable environment. The main concepts you have to follow to make this happen are: Environment, Economy and Society. Plus the nine sub-concepts inside them: renewable energy, innovation, health care, food supply, waste management, sustainable mobility, water management, social responsibility and green economy.
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f016df28038959.594bc258a074c.jpg)
My approach was to create a symbol that represented graphically how this main 3 concepts, and their 9 sub-concepts worked in cohesion to make a whole, as they do when they're part of a sustainable campus.
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d97b128038959.594bc258a0a57.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6d636328038959.594bc25838a68.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8a352228038959.594bc25838e43.jpg)
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4d2b3928038959.594bc2589e5ae.jpg)
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce6f2328038959.594bc2589f860.jpg)
Custom made Notebook
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a604028038959.594bc2589e98f.jpg)
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf532b28038959.594bc2589ff92.jpg)
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bca09928038959.594bc2589f488.jpg)
Promotional Flyers: experimenting with the logo, getting different and interesting results within the same look & feel.
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f482b028038959.594bc258a042e.jpg)
Promotional Flyers. Photography: Ivette Rivas
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fbb8b128038959.594bc2589ed76.jpg)
Web Design
![University identidad identity Sustainable branding brand Stationery flyer logo graphic identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c89c1b28038959.594bc2589de26.jpg)