Problem: The average high school student isn’t brand loyal to one particular brand of gum.
Stride: Playing with the “off the wall” and “humorous” style that high school students embody, position Stride Gum as a brand that encourages consumers to be memorable and crazy.
Stride: Playing with the “off the wall” and “humorous” style that high school students embody, position Stride Gum as a brand that encourages consumers to be memorable and crazy.
![Stride gum yearbook](https://mir-s3-cdn-cf.behance.net/project_modules/disp/bd0a1a3348217.560aae38ac903.jpg)
![Stride gum yearbook](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b6969e3348217.560aae3873529.jpg)
![Stride gum yearbook](https://mir-s3-cdn-cf.behance.net/project_modules/disp/8030f83348217.560aae2beaca8.jpg)