Bankia - Eco-Friendly Vehicles
I was reached by The Mushroom Company and Pingüino Torreblanca to help develop a graphic campaign for Bankia (Spanish bank) and let the world know that they offer fabulous loans and renting options for the purchase of hybrid and electric cars.
The inspiration came from a question they asked themselves: Hey, if nature could pick a vehicle to get around, what would it look like? The answer resulted in this fun campaign of imaginary cars.
Initial sketches
3D modeling